Boutique physiotherapy is unlike most other clinics you are probably familiar with.
Imagine a physiotherapy centre where you are warmly greeted in a trendy yet soothing environment. The front staff ensures you have a place to hang your jacket and perhaps offers you some water, or even a coffee on a rather chilly day.
Stop. Are you already shaking your head in disbelief? Physiotherapist clinics are often dark and intimidating, and the environment just feels so clinical.
Just keep reading.
Your physiotherapist kindly greets you in the waiting room. He/she leads you to one of the clinic’s private treatment rooms. This makes you instantly feel at ease and comfortable knowing your treatment will remain confidential, away from potential onlookers.
No, no, this can’t be right. Physiotherapy centres are typically big and open concept, meaning they have numerous treatment beds lined up in a big room and only have curtains separating the beds. There should be buff athletes everywhere training for their next big game.
Read on and keep imagining.
The level of care you receive is very personalized, making you feel like a valued customer. You receive one-on-one attention from your highly skilled physiotherapist, getting a service that is tailored to your individual needs. The equipment available is of high quality, durable yet practical. After a 30 minute hands-on treatment by your physiotherapist, you are confident that you can get back to doing the things that you love to do.
Hold on, are there not assistants that take over after 10 minutes with a physiotherapist? Where are the kinesiologists and co-op students that I spend most of my time with?
You head to the counter to pay your bill and the receptionist ensures that your treatment is directly billed to your insurance company. You only owe the balance. You don’t have to worry about fronting the money and submitting a stack of receipts. What convenience. The receptionist also sets you up with online booking and ensures you get emails reminding you of your next appointment. This is a great service considering you are extremely busy and may forget to mark it down.
Are you still in disbelief? What experience have you had at physiotherapy? Do either one of the above experiences trump the other?
The personalized, comfortable, private and more client-centric approach is often coined as “boutique physiotherapy”. Boutique physiotherapy is unlike most other clinics you are probably familiar with. The boutique style clinic is the ‘UnPhysiotherapy Clinic’, engaging clients through education and providing them value in their treatments (shout-out Scott Stratten of UnMarketing fame).
When it comes to ‘boutique’, we often think about the small clothing stores with high end clothes and attention to detail, but we can also refer to it as a business model. It’s a type of business that isn’t price sensitive or cost conscious, but rather value sensitive. It’s a business that won’t compromise on the client experience to save a few dollars. It’s competing on customer service, offering quality product and services, and offering a sensory experience rather than competing on price. It’s being unmistakable, leaving an impression on your clients with each interaction. Most of these are found in pedestrian friendly neighbourhoods with an inviting store front. Some common descriptors that also define boutique are unique, location, upscale, stylish, and offering many amenities.
Bellefleur physiotherapy falls in the category of boutique physiotherapy. We are committed to providing higher standards of care and exceptional service.
Let us know if you have a story of a past experience you would like to share with us!